BE STUPID .

03/03/2010

LIVE LAUGH  LOVE

LONG LIVE  STUPID

I DARE YOU TO BE DIFFERENT

“ONLY STUPID CAN BE TRULY BRILLIANT”


“The Diesel ‘Be Stupid’ advertising campaign was launched with new artistic director Bruno Collins. These advertisements indicate that in many ways, being stupid is being brave. Being ‘stupid’ opens up more windows of opportunity and the like when you choose to let go of your smarts.” trendHunter

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